Why Linkedin Should Acquire Glassdoor

By Jacob Morgan

Linkedin started off as a social network for business professionals and has been expanding to focus on recruiting, content, and skills development with their acquisition of Lynda.com. It’s safe to say that Linkedin is building an entire ecosystem around their platform to focus on the business world. However, I think there is one area LinkedIn is lacking in and that is providing transparency around various organizations. In other words, we now have the professional history of potential candidates, courses that people can take on Lynda.com to make themselves better candidates for prospective positions (eventually), and basic company information. But there’s no way to tell what it’s like to work at a company, what the culture is like, if it’s a great place to work, what the benefits or perks might be, or anything else that a candidate might want to know. This is why I think Linkedin should acquire Glassdoor which offers all of this information and then some. To me this is the next logical relationship for both of these companies. I talk more about this in the video below so tune into the latest episode of the #futurein5 and let me know what you think. Is there another company that you think might make an interesting acquisition for LinkedIn? Tune in and leave me your comments!